Shel Horowitz, ethical marketer
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Re:ethical members - 2006/10/10 13:04
I wrote a whole book that demonstrates why business ethics is a much more effective success strategy than cheating. In other words, I am appealing to the self-interest of those who might not otherwise want to be ethical.
Not an ideal approach in that it doesn't immediately change the crooked, all-about-me mindset, you might say--but my experience is that actually, a few years of doing the right thing for the wrong reasons lead to a much deeper embodiment of the right thing for the right reasons--and then you've created lasting change.
The book is called Principled Profit: Marketing That Puts People First, and the first few chapters, which really lay out the concept of ethics as a path to success, are available for no cost at http://www.principledprofit.com
I have also tied this in to a larger social movement, an ethical business pledge, at http://www.business-ethics-pledge.org
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Shel Horowitz - copywriter, marketing consultant, author, speaker
Affordable, ethical, effective marketing materials and strategies
"Ethical, cooperative businesses t h r i v e and p r o s p e r"
Sign the Business Ethics Pledge - Help Change the World
<http://www.business-ethics-pledge.org>
http://www.principledprofit.com / http://www.frugalmarketing.com
mailto hel@principledprofit.com * 413-586-2388/800-683-WORD
Award-winning author: Principled Profit: Marketing That Puts People First
Blog on Corporate/Government/Marketing Ethics:
http://www.principledprofit.com/good-business-blog/
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